Please meet Niclas Ihrén, Head of ”CAKE Works” – A cross scientific approach to sustainability.

Please meet Niclas Ihrén, Head of ”CAKEworks” – A cross scientific approach to sustainability

CAKEs mission: to contribute to speeding up the transition towards a zero emission society, while enhancing excitement and fun, developing light weight, silent and clean electric off-road performance bikes, requires a cross-scientific approach to sustainability.

“To provide the competence and guidance needed in terms of sustainability, in the areas of clean technology, ethical conduct, circularity and lifecycle perspective, to the benefit of people and planet, CAKE needs the best minds in this sector, too and launches CAKEworks”.
Says: Stefan Ytterborn Founder & CEO of CAKE.

We are proud to announce our cicerone in this field, Mr. Niclas Ihrén.
Niclas Ihrén, is an expert and management consultant working with sustainability, corporate responsibility, radical innovation and strategic communication. He is recognized as one of the most influential thought-leaders on sustainability in business in the Nordics. He is advisor to companies in many sectors, both startups and global companies with his special focus on how sustainability issues and innovation transform industries and markets. He also worked with a number of think tanks and forums, including the Tällberg Foundation, Global Utmaning/Global Challenge, World Climate Solutions, World Ecological Forum.
His own entrepreneurial journey includes several companies. Currently the CEO of strategy consultant Matters Group, former roles include CEO of Globe Forum, a global sustainability business network; founder and CEO of the business incubator Innovation Council; founder and CEO of the consulting company Creatinity; CEO of knowledge management/e-learning group Infinity Learning. He has also had management roles in large organizations, including IBM, Capgemini, ABB.

What is your perspective and your expectations on CAKE?
“Stefan and his team are bold innovators. They are here to create a paradigm shift through their products. To me, it is immensely exciting that they have the foresight to address sustainability in the same way. We need to do things differently already from the start. This is going to create competitive edge for the company, but it will of course also be a huge challenge which we need to approach humbly. Some questions are really complex and will take time to find the best answers to. Working with this from the start gives so much more opportunity!”
Says: Niclas Ihrén Head of CAKEworks.