The team

Stefan Ytterborn

Stefan Ytterborn

Founder & CEO

Having worked with product development and communications in his entire career, including founding and managing POC, Stefan is widely known as an influential force and entrepreneur.

stefan(at)ridecake.com

Christian Kugelberg

Christian Kugelberg

COO

Background in marketing, sales and business development, working in a broad range of industries including automotive, FMCG, consulting services, and destinations.

christian(at)ridecake.com

David Earle

David Earle

Sotto Group Lead Engineer

Senior engineer, designer and inventor, with a long background from some of the most prestigious makers of bikes and components. David is based in Taiwan and San Francisco.

david(at)ridecake.com

Karl Ytterborn

Karl Ytterborn

Co-founder & Marketing assistant

Karl has a long background in ski racing. Furthermore, he has headed a sales team within financial services. Karl works with sales and marketing.

karl(at)ridecake.com

Nils Ytterborn

Nils Ytterborn

Co-founder & Product Development assistant

Nils has an extensive background in exploring extreme sports. He works with product development, industry research and test driving, reflecting his understanding and experience in outdoor sports.

nils(at)ridecake.com

Mats Löfgren

Mats Löfgren

CFO

Mats is an expert in corporate finance with international experience from board & C-level assignments in private & listed companies.

mats(at)ridecake.com

David Gonzalez

David Gonzalez

Designer

David has a long experience from design projects with brands like Blue, Etto, Husqvarna, LG, Scania and Tobii.

gonzalez(at)ridecake.com

Marcus Carlsson

Marcus Carlsson

Product Manager

Previously worked with product development at Sony Ericsson and Ericsson, being Concept Creator and managing mechanics team.
Background in mechanical engineering and dedicated to building his own concept motorcycles.

marcus(at)ridecake.com

Leo Huang

Leo Huang

Senior Engineer & Supply Chain Manager in Asia

Leo has a long experience in the bike industry. 10 years background in engineering, CAD, project management, vendor management and communication on bicycle components. Leo lives and works in Taiwan.

leo(at)ridecake.com

prof. dr. Uwe Hager

prof. dr. Uwe Hager

Electrical engineer

Bold background in electrical engineering, automotive and the aerospace industry. Uwe has developed e-drivetrains, batteries, wind/ solar energy and electric storage solutions, for the past 20 years. He is also a skillful and active enduro driver.

uwe(at)ridecake.com

Your Name

Your Name

Any of our open positions

We’re looking for talented and experienced individuals in several fields.
Check out our open positions

team CAKE's cross-scientific sustainability formation
Niclas Ihrén

Niclas Ihrén

Head of CAKEworks

Niclas is recognized as one of the most influential thought-leaders on sustainability in business in the Nordics. Currently the CEO of strategy consultant Matters Group with a vast experience from; Tällberg Foundation, Global Utmaning/Global Challenge, World Climate Solutions, World Ecological Forum to mention a few.

Eva Karlsson

Eva Karlsson

Member of CAKEworks

Eva is the CEO of Houdini Sportswear: An outdoor apparel innovator committed to change, product excellence and sustainability.

Mia Hesselgren

Mia Hesselgren

Member of CAKEworks

Mia is a senior design strategist and researcher at KTH (Royal Institute of Technology) focusing on sustainable transitions including transportation.