Swedish electric motorcycle pioneer CAKE expands operations in France

Local organization and central Paris storefront to meet rising demand for electric, two-wheeled vehicles in the city of light.

CAKE (www.ridecake.com), the Swedish maker of premium lightweight, electric motorcycles, today announced an expanded commercial focus on France, with Paris becoming a key city in the company’s multi-city structure philosophy. With a sales team already in place, plans include a growing local team to better serve both B2B and B2C customers. A CAKE Pop-Up Store just opened its doors in the Marais district of Paris, with a full-service CAKEsite expected to open later this year.

“Paris is a key market for us, being the epicenter of innovative, environmental legislation, a place that is buzzing with excitement for clean transportation options. We simply couldn’t think of a better city to head to next”, said Stefan Ytterborn, Founder and CEO of CAKE.

Paris bans cars
Paris is targeting a late 2023 introduction of legislation, effectively limiting movement of cars in its city center. CAKE electric mopeds and motorcycles will be exempt from the ban that is expected to remove approximately 100,000 cars from the streets each day. Additionally, two-wheelers using combustion engines will by September 1st be subject to parking fees, while electric alternatives continue to enjoy free parking on Paris streets.

“Paris is leading the way and this is an opportunity for both companies and citizens to embrace a very promising future. Less cars and trucks equals less congestion, enabling smoother last mile delivery chains and cleaner, more liveable cities. Clean, silent and efficient transportation is our entire reason to exist as a company, so we applaud this exciting development”, added Dominique Dutronc, General Sales Manager France, CAKE.

The CAKE Pop Up Store Paris is now open and is located on 55 rue Notre Dame de Nazareth.

Further information:
Media inquiries: christian.lundgren@ridecake.com
CAKE pressroom: ridecake.com/en/pressroom

About CAKE
CAKE is a Swedish maker of premium lightweight, electric motorcycles and mopeds, with a clear mission to inspire towards a zero-emission society, by combining excitement and responsibility.

The model range currently consists of three different platforms – the versatile offroader Kalk, the modular utility bike Ösa, and the urban commuter Makka. Thanks to an extensive range of accessories and configurations, CAKE is addressing a wide matrix of users and applications, including commercial use for last-mile delivery and other short-haul urban transportation.

Along with numerous awards and recognitions for its design and innovative approach to mobility and other societal challenges, CAKE was identified as one of the world’s most innovative companies by Fast Company in both 2020 and 2021, and received the Time Magazine 100 most important inventions award in 2021.

Learn more about CAKE at: www.ridecake.com