CAKE, the electric motorcycle pioneer, expands operations into Italy.

Local organisation and central Milan storefront opens to meet growing customer base in Italy.

CAKE the Swedish maker of premium lightweight, electric motorcycles, today announced that they are expanding their presence in Italy, with its fashion capital becoming the local base of operations. A local sales team is already up and running and the CAKE Pop-Up Store, situated in the Tortona Fashion District, opened its doors during fashion week.

Our physical presence around the world is expanding in line with our multi-city strategy, where we treat key cities as proper markets of their own. Change towards sustainable transportation is happening fast, with more companies and commuters realising every day how CAKE motorbikes can make business better – or just turn commuting into something pleasant’’ , said Stefan Ytterborn, Founder and CEO of CAKE.

Italy is now backing electric vehicles in a shift towards sustainability with the Eco Bonus program offering 30% Eco Bonus on all electric vehicles (40% if you recycle your old combustion engine).

Combining excitement with responsibility, CAKE’s mission is to inspire towards zero emission. All components from the unique range of uncompromising, high-performance and versatile electric motorcycles, are also engineered from scratch to optimise the riding performance while enhancing the perspectives of sustainability.

A key part of CAKE’s city-by-city global expansion plan, the Via Tortona Pop-Up includes a showroom, service centre and demonstration vehicles, providing the opportunity to not only test ride these extraordinary electric vehicles, but also a place for the community of CAKE riders to service their bikes and connect with the team.

The CAKE Pop Up Store Milan is now open and is located on Via Tortona 19.

About CAKE

CAKE is a Swedish maker of premium lightweight, electric motorcycles and mopeds, with a clear mission to inspire towards a zero-emission society, by combining excitement and responsibility. The model range currently consists of three different platforms – the versatile offroader Kalk, the modular utility bike Ösa, and the urban commuter Makka. Thanks to an extensive range of accessories and configurations, CAKE is addressing a wide matrix of users and applications, including commercial use for last-mile delivery and other short-haul urban transportation. Along with numerous awards and recognitions for its design and innovative approach to mobility and other societal challenges, CAKE was identified as one of the world’s most innovative companies by Fast Company in both 2020 and 2021, and received the Time Magazine 100 most important inventions award in 2021.