CAKE continues North American expansion with a New York City full service location

Big Apple showroom opens as consumer desire for sustainable mobility reaches all-time high.

, the Swedish maker of premium lightweight, electric motorcycles, today announces the opening of its newest location in New York City. The launch of the CAKE:site NYC follows the opening of the first North American flagship CAKE:site LA, in October 2022, and will help meet soaring demand for sustainable transportation in the United States.

Centrally situated in the historic Seaport district of Manhattan, near East River Greenway and Battery Park, this new location will offer test rides for visitors to experience the full functionality and power of CAKE’s electric motorcycles on convenient waterfront bike paths with unforgettable views. As with all CAKE:sites, the space is not only a showroom and test center, but will also serve as a full service center, event space and cultural hub for the tri-state area, where current and prospective consumers alike can come together to celebrate the brand’s products and access the brand’s team of experts.

“As the cultural and economic capital of the world, New York City is one of CAKE’s most crucial markets,” said Stefan Ytterborn, Founder and CEO of CAKE. “The city is constantly reinventing itself to make life more sustainable and accessible to its residents. As New York paves the road towards a more eco-friendly future, we’re excited to grow our presence in the city and demonstrate our unique vision for a zero-emission society.”

New York City aims to become the most sustainable metropolis in the world with objectives to reduce 80% of greenhouse gas emissions by 2050. The ambitious goals will be supported by expanding what is already the largest bicycle network in North America and by reducing reliance on private and public vehicles powered by fossil fuels. The city’s environmental efforts are aligned with CAKE’s mission of accelerating towards a zero-emission society. CAKE goes beyond advancing the ubiquity of electric vehicles to champion a holistic view of sustainability that examines every part of a product journey, including sourcing materials responsibly, and designing long-lasting and modular products to reduce e-waste.

Eric Asmussen, CAKE Managing Director N.A. said, “New York is already one of the most bike-friendly cities in the world, and the city continues to move towards decarbonization. CAKE’s arrival is an opportunity to envision the radical possibilities of green infrastructure in the city. We can show the world that a carbon-neutral society doesn’t have to be boring. Just like we do with CAKE’s products, we can combine responsibility and sustainability with innovation and excitement.”

The CAKE:site NYC is located at 106 South Street, New York, NY 10038.

For more information on CAKE, its products and its :sites, please visit

About CAKE

CAKE is a Swedish maker of premium lightweight, electric motorcycles, and mopeds, with a clear mission to inspire towards a zero-emission society, by combining excitement and responsibility. The model range currently consists of five different platforms –  the off-road beast Bukk, our versatile off-roader Kalk, the modular utility bike Ösa, the urban commuter Makka, and the strong and practical e-bike Åik. Thanks to an extensive range of accessories and configurations, CAKE is addressing a wide matrix of users and applications, including commercial use for last-mile delivery and other short-haul urban transportation. Along with numerous awards and recognitions for its design and innovative approach to mobility and other societal challenges, CAKE was identified as one of the world’s most innovative companies by Fast Company in both 2020 and 2021 and received the Time Magazine 100 most important inventions award in 2021.

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