Ready - Steady - Go
CAKE launches three new bikes aimed at young riders
The CAKE Kids Evolution Program builds step by step skills and confidence among young riders - “learn to walk before you run”
CAKE the Swedish maker of premium lightweight, electric motorcycles, today announced the launch of three new two-wheelers, named Ready, Steady and Go respectively, exclusively aimed at young riders. Dubbed the CAKE Kids Evolution Program, the goal is to stimulate excitement for two-wheeled fun and build confidence among the young.
“Learning to ride a bicycle is a must before even thinking of anything with a motor. The joy and excitement, developing skills, balance and control is the common platform, no matter where the path for kids on two wheels will take them. It’s also about responsibility and anxiety, where step by step confidence and safety thinking, for kids and parents is key”, says Stefan Ytterborn, Founder and CEO, Cake.
Three new bikes, three new ways of riding
The Cake Kids Evolution Program serves riders from 2-8 years+, gradually priming them by introducing more complex two-wheelers as they grow their skill set. It is all about progressively setting the pace and building confidence, in a manner that is both safe and inspiring. A total of three models will be introduced, all deeply rooted in the Cake promise of combining quality with excitement, each serving a different age group and level of skill.
“Being a dad, I have been disturbingly surprised by the motorized off-road kids bikes that lately have hit the market, addressing kids from toddlers and up. With the Cake line of bikes, we want to excite young riders and stress safety. You need to learn how to walk before you run, and you need to master your balance before you start playing around with a throttle”, comments Stefan Ytterborn.
These three different bikes bring kids on a two-wheeled journey, where they’ll at first literally will use their feet to move around, before upping the game to using pedals and finishing off with a throttle. It’s a safe and fun way of developing the skills and positive attitude needed before they’ll eventually be pushed by a motor, ends Stefan Ytterborn.
All three models are available for ordering through www.ridecake.com today.
The Cake Kids Evolution Program
12 inch kick bike
From 2 years
€225 / $225
16 inch single speed MTB bike
From 4 years
€400 / $400
A true electric off-road motorcycle
From 6 years
€3,500 / $3,500
Media inquiries: firstname.lastname@example.org
Cake pressroom: ridecake.com/en/pressroom
Cake is a Swedish maker of premium lightweight, electric motorcycles and mopeds, with a clear mission to inspire towards a zero-emission society, by combining excitement and responsibility.
The model range currently consists of three different platforms – the versatile offroader Kalk, the modular utility bike Ösa, and the urban commuter Makka. Thanks to an extensive range of accessories and configurations, Cake is addressing a wide matrix of users and applications, including commercial use for last-mile delivery and other short-haul urban transportation.
Along with numerous awards and recognitions for its design and innovative approach to mobility and other societal challenges, Cake was identified as one of the world’s most innovative companies by Fast Company in both 2020 and 2021, and received the Time Magazine 100 most important inventions award in 2021.
Learn more about Cake at: www.ridecake.com