Stockholm, Sweden – June 1, 2021
CAKE and FIM announce joint venture
The Fédération Internationale de Motocyclisme starts their annual Sustainability Week by announcing CAKE’s utility bikes, Ösa, to facilitate and reduce emissions for future and upcoming races.
CAKE, the Swedish leader in premium electric off-road motorbikes, today announced a partnership with The Fédération Internationale de Motocyclisme (FIM), the governing body of motorcycle sport and the global advocate for motorcycling.The FIM owns a solid sustainability strategy and one of the main 6 pillars that conform to its Sustainability Strategy is the Climate Strategy working in several areas: CO2 calculators, promotion of sustainable transportation, neutrality policy,and the introduction of championships with electric vehicles mainly in road racing, trial, and others under planification. From its side, Cake's sustainable approach is based on clean technology, circularity, product life cycle approach, ethical conduct. Both FIM and Cake also agree on 5 of the Global Goals: good health and wellbeing, equality, Clean Energy, Responsible Consumption, and Climate Action.
The first step of the partnership is to include the CAKE Ösa utility bikes as their main transportation in the paddock area. Paddock bikes have always played an important role when it comes to covering big distances at the races and being able to move around the track in a respectful way is another step in the right direction.
“One of the priority areas of the FIM Sustainability Strategy is the Climate Strategy. Our objectives in this area are aligned with the Global Objectives and atthis time, in which the world is oriented towards the same objective, it is extremely important to incorporate energy alternatives in the different areas of the organization. We are aware of the climate emergency and, we are building and raising awareness about a neutral future. This alliance with Cake will be an amazing tool that will facilitate the transport of our team in the field in the different events with a minimum impact and we hope it will be a showcase that shows some of the solutions in alternative transport. Piece of Cake!” Says: Kattia Juarez FIM Sustainability Commission Director
“Being chosen by FIM is an honor, with the primary ambition is to bring purpose in what we create.Hard work and tons of logistics is the recipe for successful races and events. The Ösa utility bikes will be the best friend and perfect work tool for the FIM staff and the different needs to prepare and pull off a great event. The collaboration sets the framework and a needed first step towards zero-emission racing.” Says: Stefan Ytterborn, CEO & Founder of CAKE
"On behalf of the FIM, I thank CAKE for this partnership. It is a real pride to be linked to such an innovative and visionary company. The design of the Ösa utility bikes reflects sustainable technology and the FIM vision to look with great interest at new forms of mobility. The two vehicles allocated to the FIM will be fully equipped, one to transport equipment, and another with the capacity for passengers, both are customised in the colors of the FIM!" Concluded Fabio Muner, FIM Marketing & Communication Director.
CAKE is a Swedish company with a clear mission to inspire towards a zero-emission society, by combining excitement and responsibility in its development of light, quiet, and clean high performance electric off-road motorcycles. Its first model, the Kalk, debuted at Denver’s OR and Munich’s ISPO shows in January 2018 and has received numerous accolades, including the 2019 and 2020 Red Dot Design Award, IF Design Award, Automotive Brand Contest Award, and “Best in Show” designation by several outdoor industry publications. In 2019, CAKE launched the Kalk&, a street-legal motorcycle as well as Ösa+ and Ösa Lite, a utility platform with an integrated power station and off-road capabilities, which extended their award-winning streak. Kalk INK debuted in March 2020, with the street-legal Kalk INK SL entering the line in April 2020. And CAKE expanded into the race scene in November 2020, launching the Kalk OR Race and Kalk INK Race.
It’s all about the outdoors. Explore with respect.Learn more about CAKE at ridecake.com.