CAKE is Proudly Listed Among Interbrand's Global 12 Breakthrough Brands of 2023, Recognizing its Commitment to Innovation and Industry Transformation.
CAKE, the Swedish leader of premium, lightweight, electric, off-road motorcycles, today announced the recognition in Interbrand's prestigious 2023 Breakthrough Brands. Interbrand, renowned for its rigorous evaluation of the world's most powerful 100 brands, as well as pinpointing the top 12 emerging brands worldwide, now proudly features CAKE on their distinguished roster.
The Breakthrough Brands compilation by Interbrand is an exclusive list of 12 innovative companies that are challenging category and cultural norms, advancing sector innovation into new, unexplored areas, and making even the biggest competitors stand up and take notice.
Interbrand's lauded selection showcases CAKE's steadfast commitment to bold innovation, sustainability, and reshaping industry norms. This honor underscores the significant strides CAKE has taken in advancing towards a cleaner, more responsible future.
On receiving the accolade, Stefan Ytterborn, Founder and CEO of CAKE, said:
"CAKE is all about inspiring towards zero emission by combining excitement with responsibility. We address sustainability commercially as well as environmentally by extending life cycles, utilizing purpose, innovation, performance and physical quality. It doesn't matter what media - products, staff, architecture, visuals, initiatives, shipping, tone of voice, suppliers, and so on; it's our obligation to ensure that whatever is being perceived follows and reflects just that, for transparency, credibility, consistency, and impact. Being recognized by Interbrand as a global Breakthrough Brand is a great honor and truly amplifies the team spirit. Thanks!"
CAKE's official recognition will be unveiled during the launch of the 6th edition Breakthrough Brands report on June 27, at an exclusive in-person celebration in New York City.
About Interbrand:
Interbrand has pioneered as the world’s leading brand consultancy for over 40 years, known for their iconic work and for introducing brand building tools that are now commonplace. In an era marked by abundant choice and speed of innovation, Interbrand understands that customer expectations are moving at a pace faster than businesses. While appreciating the essentiality of incremental change, it is recognized that it's no longer enough on its own. Bold, iconic moves are championed to leap ahead of customers and competitors. With a global team of thinkers and makers, Interbrand collaborates with many of the world’s leading brands, pioneering the future of brand building. Their approach of turning customers into active participants helps clients strengthen their brands consistently, instilling the confidence to make iconic moves that spark desire, create utility, and drive growth.
About CAKE:
CAKE is a Swedish maker of premium lightweight, electric motorcycles, and mopeds, with a clear mission to inspire towards a zero-emission society, by combining excitement and responsibility. The model range currently consists of five different platforms – the off-road beast Bukk, our versatile off-roader Kalk, the modular utility bike Ösa, the urban commuter Makka, and the strong and practical e-bike Åik. Thanks to an extensive range of accessories and configurations, CAKE is addressing a wide matrix of users and applications, including commercial use for last-mile delivery and other short-haul urban transportation. Along with numerous awards and recognitions for its design and innovative approach to mobility and other societal challenges, CAKE was identified as one of the world’s most innovative companies by Fast Company in both 2020 and 2021 and received the Time Magazine 100 most important inventions award in 2021.
Explore with respect.
Learn more about CAKE at ridecake.com.