a cross-scientific approach to sustainability
CAKE Mission Group
CAKEs mission: to contribute to speeding up the transition towards a zero emission society, combining excitement with responsibility. Developing light, quiet and clean electric off-road performance bikes, requires a cross-scientific approach to sustainability. To promote the competence and guidance needed in terms of sustainability, in the areas of clean technology, ethical conduct, circularity and life cycle perspective, to the benefit of people and the planet, CAKE Mission Group is born. CAKE Mission Group gathers a variety of competencies to coach and lead processes at CAKE, to minimize footprint, now and in the future.
The beauty of being able to share the outdoors with respect, riding a bike without air or sound pollution is a big step forward. That said and progressively improving the cleanliness, there are of course additional dilemmas. Matters of safety and speed, sharing space or the evident destruction of wheels grinding through the sensitive ground, are other aspects where we need to take responsibility.
Speaking about electricity, it´s not a clean choice by automation. Extracting elements, processing material, manufacturing, transportation and use are examples in need of electricity and depending on the source, it might be more or less sufficient, in regards to sustainability.
CAKE Mission Group is active in a number of ways to accelerate and to improve initiatives to minimize footprint, in the transition from combustion to electric. It´s not going to happen overnight, it´s a process and the more people and organizations committed to making a difference, the sooner we will get there.
The formation is lead by Mr. Niclas Ihrén; an expert and management consultant working with sustainability, corporate responsibility, radical innovation and strategic communication, internationally.
head of CAKE Mission Group
Niclas is recognized as one of the most influential thought-leaders on sustainability in business in the Nordics. Currently the CEO of strategy consultant Matters Group with a vast experience from; Tällberg Foundation, Global Utmaning/Global Challenge, World Climate Solutions, World Ecological Forum to mention a few.
member of CAKE Mission Group
Eva is the CEO of Houdini Sportswear: An outdoor apparel innovator committed to change, product excellence and sustainability.
member of CAKE Mission Group
Mia is a senior design strategist and researcher at KTH (Royal Institute of Technology) focusing on sustainable transitions including transportation
CAKE on the global goals
In line with the CAKE mission: inspiring towards zero emission, combining excitement & responsibility, there are numerous actions being taken.
Aside from the actual product being electric, the bikes, their construction, choice and use of material, power and charging, recycling and post life aspects are all parts of the considerations.
To support the big initiatives, joining a movement that we are all obligated to, collectively moving forward, we are using the 17 global goals*, set up by UN, as a compass.
From these 17 goals, we have picked 5, that suits what we do the best and where we are likely to do the best possible impact.
Everything is not going to happen at once and we need to plan our actions in stages with perseverance, to create true change and improvements.
All CAKE initiatives have a short, mid and long term target.
*The Sustainable Development Goals are a collection of 17 global goals designed to be a "blueprint to achieve a better and more sustainable future for all". The SDGs, set in 2015 by the United Nations General Assembly and intended to be achieved by the year 2030, are part of a UN Resolution called "The 2030 Agenda".
3 good health & wellbeing
Establishing a fully motorized ”peoples activity”, promoting fun and action, training and racing, promoting sustainability without disturbing or polluting (some overlap to gender and race series).
Setting up tracks and trail riding for training at various places in numerous countries.
Opening the first public CAKE track and enduro facilities.
5 gender equality
Gender and holistic equality, by developing light, silent and easy to ride vehicles, the barriers of gender and age evaporates.
Launching the gender and age independent global race series (handicap/thing golf).
Initiating women's program around the globe.
7 clean energy
Leading the way towards a broader movement of off-grid solutions based on renewable energy and fully electric vehicles and tools.
Globally offering a solar panel/power station, for clean and independent off- the-grid charging.
All electric motorbikes serving as a power bank on wheels, offering electricity for tools used for example by craftsmen or emergency/rescue personel.
12 responsible consumption
Offering an assortment of rental packages to maximise usage efficiency during the product lifecycle.
Pre-marking all different alloy parts, for recycling without a monetary, efficiency or environmental loss with the aim of vehicle being a 100% recyclable.
Offer top class service and repair inorder to lengthen the product life cycle and continuously improving the quality of the bikes for example by changing to hydro powered battery cells.
13 climate Action
long term: clean energy all the way
To sincerely having contributed to a faster transition away from combustion engine vehicles in the consumer market.
Education, to actively spread information in regards to power, power sources, transportation, technology and its pros and cons for objective action.
the power of power
Get solar power, making your ride self sufficient, for the rest of its life time, without ever zapping the grid.
Electricity, doesn´t necessarily mean it´s clean. There are numerous aspects to take into account and a very important one is to make sure where you buy yours from and how it´s been produced. And what better way to make sure it’s pure than to make it yourself?!
In line with CAKEs mission towards a fossil free society we felt the obligation to inspire people building their own Solar Power Charging System. Thanks to current technology, everyone can get their own Solar Power Charging System serving the use of electricity needed to charge a CAKE bike and beyond.
To make sure to get the right quality of competence and efficiency, CAKE hooked up with small and renewable electricity company Utellus, from Sweden, to realize the project for self sufficient and zero emission riding.
3 options for your solar charging
Optimizing efficiency and architectural quality, we ended up choosing panels from the world leading panel manufacturer SunPower. Outstanding in its performance, warranties and aesthetic. The installations are made with great focus to details and always with your preferences at hand.
There are three basic configurations of the Solar Power Charging Systems, where the smallest one produces and exceeds what the bike needs, being ridden daily. The other two configurations serve for more bikes or simply your bike and additional power consumed, at home.
The prices below are set for turn-key installations including all materials and work, after taxes and including subsidies, given standard conditions. Note that additional cost for special mounting conditions, travels etc might be applicable, see www.utellus.se for the “fine print”.
When you choose to install the Solar Power Charging System with us the CAKEfied inverter is included.
The Utellus Solar Power Charging System is initially a Sweden only service and offer, however we are exploring the possibilities to serve all markets.
“Holiday House on Gotland Coast” by Anders Eriksson is licensed under CC BY 2.0
option 1 – power your Kalk
option 2 – power more bikes
option 3 – power your life
what’s what in the world of Electricity
Only one fourth of the electricity generated globally is made from renewable sources – meaning the world still primarily runs on coal, oil and on natural gas. This has major impact on our environment! More fossil free energy production simply means less global warming (and as a “bonus” we get improved public health, economic benefits and a more stable energy sector).
The good news is every single individual can make a difference. The easiest way to make an impact is to demand the right electricity for our homes. These are the terms to keep track on when you talk to your electricity provider:
Includes coal, oil and natural gas. Usage of these sources are not viable for a sustainable global future. If you don’t make an active choice you end up with an electricity mix including fossil.
Electricity produced from other sources than above. Virtually without CO2-emissions. Note however that this includes nuclear power.
Electricity produced from water, wind and sun. Better for the environment, but some production methods herein are still questioned.
Usually used synonymous with renewable power, but note that there are no official requirements on what can be called “green” and no independent audits are made.
“certified, green electricity”
(e.g. Bra miljöval, EcoEnergy) = there are no global standards, but look after your country’s current certifications. The certifications should state that on top of only using renewable sources there are additional environmental conditions to be met to make sure the nature and wild life is preserved.
An energy system that serves the needs of the present without compromising the ability of future generations.
The ones who have made the stand to invest in their own renewable power production, sun or wind, and therefore adding new, pure electricity to the system – pushing out the need for fossil fuels.