(Stockholm, Sweden – September 16, 2020)
CAKE Ösa Wins 2021 German Design Award
The Swedish electric motorcycle brand has received the Excellent Product Design recognition from the German Design Council, making this CAKE’s second German Design Award
– CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, is honored to win the Excellent Product Design - Utility Vehicles category of the German Design Council’s 2021 German Design Award. This award goes to CAKE’s Ösa model, which also received a Special Mention in the category of Excellent Product Design - Eco Design. The annual awards celebrate projects that truly represent pioneering contributions to the German and international design landscape. CAKE previously won the German Design Award for its Kalk OR motorbike in 2018.
“Being recognized for the Ösa by the German Design Council is a true honor and amplifies CAKE’s mission of inspiring towards a zero-emission society—combining excitement with responsibility,” commented Stefan Ytterborn, founder and CEO of CAKE. “While the Ösa is a super simple and easy to operate motorcycle, it’s a somewhat complex creation; it’s an electric vehicle that has the modularity of LEGO—sort of a hybrid between a truck and a Swiss Army knife. While it serves individual needs for transportation, its main attribute is the ability to facilitate so many activities while off the bike through its mobile power station. The access to power can bring traditional pursuits to new, virgin places and create entirely new experiences. The possibilities for adventure and work are nearly limitless and that’s something we’re super excited to enable for riders around the world.”
The German Design Council, the expert for brand and design in Germany, bestows the German Design Award. Commissioned by the highest authority to represent new developments in the German design industry, the German Design Award directly contributes to the overall commercial success. Prizes are only awarded to projects that truly represent pioneering contributions to the German and international design landscape. Established on the initiative of the German Bundestag (the lower house of German parliament) as a foundation in 1953, it supports the industry in all matters consistently aimed at generating an added brand value through design.
CAKE’s motorcycles are built with a purpose to inspire people to contribute to speeding up the journey towards a zero-emission society by combining excitement and responsibility. Apart from being a light, clean, and quiet electric motorcycle, the Ösa is derived from the diversity of work and differentiated needs of the customer. What to bring and what to carry varies greatly between the office worker and the craftsman, and the roads toward the destination include highways and trails and everything in between. As a result, CAKE’s solution was to build an electric and modular utility commuter vehicle that serves a wider range of riders with off-road capabilities.
Heavily influenced by the workbench, the Ösa design features a large gray bar extending out from underneath the seat. This uni-bar, modular, clamp-on system serves as the heart of the Ösa, allowing users to attach baskets, bags, tools, and more to create over 1,000 different possible configurations. It also features a powerful battery with multiple outlets, meaning the Ösa doubles as a power station on wheels, enabling the rider to be completely independent, off-the-grid.
The Ösa Lite, the scooter model, has a top speed of 30 mph and starts at $6,500 USD, while the Ösa+, the motorcycle model, boasts a top speed of 60mph+ starts at $8,500 USD. Both are available for order worldwide on ridecake.com.