CAKE Wins Red Dot Design Award 2020
CAKE becomes a two-time winner of this esteemed award, receiving honors for the performance-oriented Kalk in 2019 and the utility-focused model, Ösa, in 2020
(Stockholm, Sweden – March 31, 2020) – CAKE, the Swedish manufacturer of lightweight electric motorcycles, today announced that its utility-focused motorbike and scooter, Ösa, has been named as a recipient of the 2020 Red Dot Design Award. This is the second time CAKE has received this renowned award in the Car and Motorcycle category. In 2019, CAKE won for its debut performance-oriented model, Kalk; for 2020 they are pleased to accept the award for their modular, utility motorbike and scooter platform, Ösa.
The distinction of the Red Dot has become established internationally as one of the most prestigious seals of quality for design. The Red Dot Jury comprises some 40 international experts who test, discuss, and evaluate each entry individually, live and on-site. The jury only awards products that feature an outstanding design.
“Given all that is taking place in the world right now with the rise of this horrible pandemic, now is not the time for asinine celebration. But we must say that we are incredibly honored to be recognized by the Red Dot Jury,” says Stefan Ytterborn, CEO & Founder of CAKE. “Like everyone on the Red Dot team, we are a bunch of colleagues and associated vendors, manufacturers, and partners, looking beyond now, crossing our fingers that the light will come sooner than later to our current hardships. And this award gives each of us every bit of extra energy to do just that. To borrow from the Hamiltons, ‘Through!’”
Built with a purpose to inspire people to contribute to speeding up the journey towards a zero-emission society by combining excitement and responsibility, CAKE’s all-electric motorcycles are designed for exploration and discovery. First launched in January 2018 at the Outdoor Retailer Show in Denver, the first model – the Kalk OR – was recognized as “Best in Show” by several outdoor industry publications and has received numerous accolades since. The newest design, Ösa launched in November 2019 and has already won numerous awards, including the 2020 IF Design Award and Gear Junkie’s Best in Show at Outdoor Retailer.
Apart from being a light, clean and quiet electric motorcycle, the Ösa is derived from the diversity of work and differentiated needs of the customer, while simultaneously serving a new means of transportation to accelerate toward a zero-emission future.
Heavily influenced by the workbench, the Ösa design features a large gray uni-bar extending out from underneath the seat. This modular, clamp-on system serves as the heart of the Ösa, allowing users to attach baskets, bags, tools and more to create over 1,000 different possible configurations.
Thanks to the powerful battery with multiple outlets, the Ösa doubles as a power station on wheels, enabling the rider to be completely independent, off-the-grid. Whether it’s a carpenter charging power tools to build a cabin, or a package/restaurant delivery service executing clean, last-mile deliveries in cities around the world, the possibilities for self-supported exploration and enterprise are endless.
The Ösa Lite, the scooter model, has a top speed of 30 mph and starts at $6,500 USD, while the Ösa+, the motorcycle model, boasts a top speed of 60mph starts at $8,500 USD. Both are available for order worldwide on ridecake.com.
CAKE is a Swedish company with a clear mission to contribute to speeding up the transition towards a zero-emission society, while combining excitement and responsibility, by developing light, quiet, and clean high performance electric off-road motorcycles. Its first model, the Kalk, debuted at Denver’s OR and Munich’s ISPO shows in January 2018, and has received numerous accolades, including being recognized as “Best in Show” by several outdoor industry publications. In 2019, CAKE launched the Kalk&, a street-legal motorcycle as well as Ösa+ and Ösa Lite, a utility platform with an integrated power station and off-road capabilities.
It’s all about the outdoors. Explore with respect.
Learn more about CAKE at www.ridecake.com.