CAKE is hiring!
Join CAKE on our journey to speed up the transition towards a zero-emission society, while creating the most aspired electric performance off-road motorcycles in the market. CAKE enables discovery of the outback in a fun, silent, and sustainable way where respect for the planet and other people is essential. For questions, please contact us at [email protected]
Copywriter & PR
CAKE is a Swedish company with a clear mission to inspire towards a zero-emission society, by
combining excitement and responsibility in its development of light, quiet, and clean high
performance electric motorcycles. Its first model, the Kalk, debuted in January 2018 and has received
numerous accolades. Since then, the Kalk model has developed into three versions; Race, Freeride,
and Street legal. In 2019, CAKE launched the second platform Ösa, a utility vehicle with an integrated
power station and off-road capabilities, extending the honoring attention and award-winning streak.
Considering the market’s positive reactions and tremendous increase in sales, it seems like CAKE is
onto something big.
We are looking for an experienced Copywriter & PR professional with the focus on putting our story
into words. You have probably worked with physical products before and are aware of the importance
of really knowing your product in order to tell the right story. You will continue to develop our tone of
voice and tell our exciting story from a product, sustainability and business perspective. Your words
have to strengthen our brand as well as help customers buy our products.
You will be working closely with our PR-partner in the US and from time to time have more tactical
initiatives with local firms. You are also at the center of the online team, the design team, as well as
the communication team as you do most of our written communication towards the market, including
press releases, text on the website and ads.
Our ambitions are high, so we need a person who likes to be in a company at its early stage. You are
not afraid to get your hands dirty, but know how to work towards a long-term goal and build
something outstanding. Most importantly, you are a nice person with the right attitude. You can make
as many mistakes as it takes as long as you are transparent and learn fast from them.
You will be reporting directly to our Chief Commercial Officer and be a part of the Marketing and
You are responsible for:
- Finding the right tone of voice
- Heading the PR work with the PR-firm
- Ensuring high presence of high-quality media together with the PR firm
- Writing press releases
- Heading the text on the website
- Translating text to match our prio markets
- Text on ads and social media
- Newsletters to our customers
- Proactively work with trigger based communication and tools to improve the customer
You have experience in:
- Sales driven communication
- Project Management
- Fluent in English, writing and speaking. Swedish and other languages are a plus
- It is a plus if you have an education in communication
How to apply:
Send your CV and cover letter to [email protected] with the subject “Copywriter & PR”