Sustainability at CAKE

CAKE’s mission is to speed up the transition towards a zero emission society, by combining excitement with responsibility. Sustainability is our reason to exist and simply inseparable from our business. And it is a team effort, every bike rolling the street, nature or savanna charged with renewable energy is creating impact, enabled by all employees, suppliers and users of cake.

However, zero-emissions while driving (any electric vehicle) will not save our home planet, it is also about the product itself, its materials, production processes, logistics, and not least its end of life. To put it simple, we need to use less resources, use them longer and keep them circulating, why CAKE’s top sustainable priority is to extend the product life of our bikes.

Not least, sustainability at CAKE also means to live in coexistence with nature and the people around us and to create smarter, greener, healthier and more peaceful surroundings for all. Therefore CAKE builds products for anyone to explore nature and cities with respect, regardless of age, gender, size or style.

Read more about our sustainability efforts below.

CAKE’s mission is to speed up the transition towards a zero emission society, by combining excitement with responsibility. Sustainability is our reason to exist and simply inseparable from our business. And it is a team effort, every bike rolling the street, nature or savanna charged with renewable energy is creating impact, enabled by all employees, suppliers and users of cake.

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Why extending the life cycle of our bikes is our top priority

Let us swiftly get one uncomfortable (for some) truth out of the way. Going electric isn’t what will play the most significant part in moving towards a zero emission society. To get there we need to use our stuff for longer.

The future of last-mile deliveries in smarter, healthier and greener cities

In the last couple of years, so-called last-mile deliveries have soared to new heights, fueled by the global pandemic that spurred a change in consumer behavior among urbanites all over the planet. The price for our newly found comforts is partly paid for by the environment, with a growing number of delivery vehicles jamming city streets, polluting the air, creating unwanted noise and occupying precious space.

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Is motorcycling for everyone? Spoiler: Yes, it is

The excitement of zooming past cars stuck in traffic, enjoying the great outdoors on two-wheels or landing an epic jump at the track - the reasons for riding a motorcycle are as many as there are riders out there. By tradition, the latter have tended to be male. With the advent of a new category of bikes, that is about to change.

Welcome to the factory

Just south of Stockholm, quaintly tucked away not far from the lush woods of the Tyresta National Park, lies the European Cake assembly plant. Within its walls, under a roof covered with solar panels, a diverse and highly skilled team assemble all kinds of Cake bikes, by hand and with utmost attention to detail.

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What we talk about when we talk about electricity

Electricity isn’t simply electricity - there’s a whole science to it. Which is why we’ve set out to explain the most common (and some not-so-common) words and sentences floating around.

CAKE on the global goals

CAKE’s mission is to inspire towards a zero emission future, by combining excitement and responsibility. To us, sustainability isn’t the icing on the cake, it’s deeply ingrained in everything we do.

Not only do our bikes propel riders using the finest electric motors available, we also consciously use a modular design philosophy where all our bikes can easily be upgraded to meet future tech improvements or simply cater to easy servicing. Moreover, everything from materials used to post life aspects have been carefully considered.

With the above in mind, we have dedicated ourselves to follow five of the seventeen Sustainable Development Goals identified by the United Nations. These have been chosen by us as we believe these to have the best possible impact.

From these 17 goals, we have picked 5 that we believe best mirrors areas where we are likely to have the best imaginable impact. We are humble towards the fact that everything is not going to happen at once and that we need to plan our actions in stages with perseverance, to create true change and improvements.

All CAKE initiatives are divided into short, mid and long term targets.

Sustainable Development Goals

Our initiatives

3 good health & well-being

Long term:
Establishing a fully motorized activity for the people, promoting fun and action, training and racing, sustainability without disturbing or polluting.

Mid term:
Setting up tracks and trail riding for training at various places in numerous countries.

Short term:
Opening the first public CAKE track and enduro facility.

5 gender equality

Long term:
Gender and holistic equality, by developing light, silent and easy to ride vehicles, we aim to remove the barriers of gender and age.

Mid term:
Launching a gender and age independent global racing series.

Short term:
Initiating a global women's racing program.

7 clean energy

Long term:
Leading the way towards a broader movement of off-grid solutions based on renewable energy and fully electric vehicles and tools.

Mid term:
Globally offering a solar panel/power station, for clean and independent off- the-grid charging.

Short term:
All electric motorbikes serve as a power bank on wheels, offering electricity for tools used for example by craftsmen or emergency/rescue personnel.

12 responsible consumption

Long term:
Offering an assortment of rental packages to maximize usage efficiency during the product life cycle.

Mid term:
Brand all different alloy parts, for more efficient recycling without a monetary, efficiency or environmental loss with the aim of all vehicles being 100% recyclable.

Short term:
Offer top class service and repair in order to lengthen the product life cycle and continuously improve the quality of the bikes, for example by changing to hydro powered battery cells when the technology is available and ready.

13 climate action

Long term:
Clean energy, all the way. To sincerely have contributed to a faster transition away from combustion engine vehicles in the consumer market.

Mid term:
Education, to actively spread information in regards to power, power sources, transportation, technology and its pros and cons for objective action.

Short:
Offer consumers looking to invest in new transportation tools, a significantly greener option in the shape of the CAKE range of long-lasting, electric motorcycles and mopeds.

Meet our Mission Group

CAKE is on a mission to speed up the transition towards a zero emission society, by combining excitement with responsibility in the development of our electric motorcycles. In order to live up to our creed, we have adopted a cross-scientific approach to working with sustainability issues. Leading the way is our CAKE Mission Group, a group of experienced individuals that coach and help lead processes connected to sustainability.
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Niclas Ihrén

Head of CAKE Mission Group

Niclas is recognized as one of the most influential thought-leaders on sustainability in business in the Nordics. Currently the CEO of strategy consultant Matters Group with a vast experience from; Tällberg Foundation, Global Utmaning/Global Challenge, World Climate Solutions, World Ecological Forum to mention a few.

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Eva Karlsson

Member of CAKE Mission Group

Eva is the CEO of Houdini Sportswear: An outdoor apparel innovator committed to change, product excellence and sustainability.

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Mia Hesselgren

Member of CAKE Mission Group

Mia is a senior design strategist and researcher at KTH (Royal Institute of Technology) focusing on sustainable transitions including transportation

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Isabella Pehrsson

Member of CAKE Mission Group

Isabella is the Head of Sustainability at CAKE. With a background in sustainable production and circular economy, she is leading the day-to-day sustainability efforts of the company, spearheading the collaboration with Vattenfall to create the world’s first emission-free motorcycle.

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Stefan Ytterborn

Member of CAKE Mission Group

Stefan is the founder and CEO of CAKE. He founded the company with the goal of designing electric motorbikes that would excite, inspire and ultimately speed up the transition towards an emission-free future.