Stockholm, Sweden – October 27, 2021
World Opening of CAKEsite :Stockholm
CAKE's first Showroom/Retail/Test Ride & Service Space is now open.
Stockholm, 27.10. 2021 - In a key initiative to accelerate from global start-up towards vehicle industry operator, Swedish electric motorbike manufacturer CAKE is launching the very first CAKEsite, a combo between showroom, retail, test ride and service. The space is a place to physically show the bikes, sharing the touch and feel, the why's and what's together with test riding and hands-on service to CAKE bike owners.
The new CAKEsite :Stockholm is located next to CAKE's HQ at Virkesvägen 26D in Hammarby Sjöstad in Stockholm. CAKE plans to open another 25 CAKEsites by 2025, all located in urban environments to best serve consumers as well as business customers. The intention is to launch another 6-8 sites during 2022, divided 50/50 between North America and Europe.
"We are fortunate to be able to open this first CAKEsite so close to our headquarters, where we can experiment with the format, including the general space, mapping out what's CAKE and what's not, how products are being presented, signage, graphics, customer experience and the lot. We are currently chasing another 6-8 locations in a gross group of 15 cities for 2022 openings, focusing on Europe and North America", says Stefan Ytterborn, CEO and Founder.
CAKE is a Swedish company with a clear mission to inspire towards a zero-emission society, by combining excitement and responsibility in its development of light, quiet, and clean high-performance electric motorcycles and mopeds. Its first model, the Kalk, debuted at Denver’s OR and Munich’s ISPO shows in January 2018 and has received numerous accolades, including the 2019 and 2020 Red Dot Design Award, IF Design Award, Automotive Brand Contest Award, and “Best in Show” designation by several outdoor industry publications. In 2019, CAKE launched the Kalk&, a street-legal motorcycle as well as Ösa+ and Ösa Lite, a utility platform with an integrated power station and off-road capabilities, which extended their award-winning streak. Kalk INK debuted in March 2020, with the street legal Kalk INK SL entering the line in April 2020. CAKE expanded into the race scene in November 2020, launching the Kalk OR Race and Kalk INK Race. In September 2021, CAKE released a convenient and light city moped, the Makka, expanding the user matrix further.
It’s all about the outdoors. Explore with respect.
Learn more about CAKE at: www.ridecake.com.