The Swedish electric motorcycle brand is honored to receive a nomination from the Design Museum’s Beazley Designs of the Year Awards.
The annual awards celebrate the most original and exciting products, concepts and designers in the world today, and as part of the Transport category, CAKE’s first model, the Kalk, will be on display at the Design Museum in London through 6 January 2019.
Now in its eleventh year, the Design Museum in London’s Beazley Designs of the Year nominated the most international list of contenders to date. Selected by a panel of distinguished international designers, curators and critics, the annual exhibition and awards, supported by specialist insurer Beazley, comprises of 87 nominations across six categories: Architecture, Digital, Fashion, Graphics, Product and Transport.
“Being one of the few nominees among six categories is super encouraging,” says Stefan Ytterborn, founder and CEO of CAKE. “The fact that we also get to exhibit the bike at the Design Museum for the next six months, in the context of ‘the most original and exciting products, concepts and designers in the world today,’ is extremely flattering.”
The all-electric high-performance off-road motorcycle brand is designed for exploration and discovery. First launched this past January at the Outdoor Retailer Show in Denver, the first model – the Kalk, was recognized as “Best in Show” by several outdoor industry publications and has received numerous accolades since. With a focus on design, performance and innovation, every single component of the Kalk had to be custom built, resulting in numerous patents pending. The CAKE Kalk proves electric vehicles can still be aesthetically pleasing while being eco-friendly.
The Beazley Designs of the Year will be on display at the Design Museum in London from 12 September 2018 – 6 January 2019. A winner will be selected in each category and one overall winner will be announced on Thursday, 15 November 2018. For additional info on the Design Museum and the Beazley Designs of the Year: https://designmuseum.org