CAKE and Shanghai listed bike manufacturer and distributor Shanghai Forever, enter a partnership towards 150,000 units

CAKE, the Swedish manufacturer of premium lightweight electric motorcycles has announced a substantial partnership with Shanghai listed bike manufacturer and distributor Shanghai Forever towards 150,000 units manufactured and sold in China, within the coming 4 years.

This significantly important partnership with Forever’s inherited experience and innovation in domestic manufacturing and distribution, alongside its influential and award-winning reputation is another step in CAKE’s strategic partnership strategy and mission to accelerate the transition of zero emissions societies, this time within one of the biggest and fastest growing markets in the world.

“Getting into one of the biggest markets with the optimal partner feels amazing. In China, we have a great opportunity to contribute to high-quality vehicles that last longer, as well as continue to ride on their electric wave. With Forever, we will have the ability to influence millions of people, from not only the usage of our electric vehicles, but by also decreasing consumption by products that last longer, as well as educating and providing green renewable energy solutions. Forever is a cornerstone of making this possible, it's a match made in heaven!” says Stefan Ytterborn, Founder and CEO of CAKE.

“As the leading company in China, with 80 years of history specializing in the bicycle industry, Forever is very excited to embrace CAKE in co-developing and modifying the most cutting-edge motorcycle products for the modern Chinese customers. CAKE is one of the most impressive brands with its outstanding design power, constant innovation, and sincere care for the needs of its hardcore fans. We share the same vision and business value and hope to create the coolest outdoor lifestyle in urban cities,” says Chen Shan, CEO of the Zhonglu CO, Ltd.

As the partnership is commencing with immediate effect, products will be shipped and CAKE marketing and product representatives will establish an office at the Forever headquarters in Shanghai.

CAKE is currently expanding its distribution network with premium partners in several regions, including Europe, Asia, the Middle East, Australia, South America, and Africa. With a handful of distributors now announced, additional distribution updates will be released throughout the year, spreading the CAKE brand and products worldwide and most importantly replacing ICE vehicles with electric on the streets.

About Shanghai Forever

With a history of more than 80 years, Shanghai Forever Bicycles is the largest Mono-brand bicycle retailer in China with its manufacturing excellence, exquisite craftsmanship and durability. In its 80 years of development, Forever Bicycles has made indelible contributions to the development of China's industrial manufacturing industry and bicycle industry. In recent years, Shanghai Forever Bicycles actively participates in the digital transformation and e-commerce reform, pioneering and innovating in sales channels and product types, helping time-honored brands to rejuvenate, and has invested in public bicycle, bike sharing, health and fitness industry, intelligent E-Scooter etc.

About CAKE

CAKE is a Swedish maker of premium lightweight, electric motorcycles, and mopeds, with a clear mission to inspire towards a zero-emission society, by combining excitement and responsibility. The model range currently consists of four different platforms – our versatile off-roader Kalk, the modular utility bike Ösa, the urban commuter Makka, and the strong and practical e-bike Åik. Thanks to an extensive range of accessories and configurations, CAKE is addressing a wide matrix of users and applications, including commercial use for last-mile delivery and other short-haul urban transportation. Along with numerous awards and recognitions for its design and innovative approach to mobility and other societal challenges, CAKE was identified as one of the world’s most innovative companies by Fast Company in both 2020 and 2021 and received the Time Magazine 100 most important inventions award in 2021.  

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