CAKE Announces Deus Ex Machina as Australian Distribution Partner
Zero Emissions, High-Performance—Exciting Times for Australia.
CAKE, the Swedish manufacturer of premium lightweight electric motorcycles, is thrilled to announce a significant new partnership with Deus Ex Machina, who will serve as CAKE's Australian distribution partner. This partnership signifies a substantial expansion of CAKE's distribution network, marking their strategic entry into the Australian market.
Deus Ex Machina, a brand much larger than its motorcycle and lifestyle merchandise, thrives on a culture of creativity, inclusiveness, and enthusiasm. Their unique philosophy has won them admirers across the globe and now, through this partnership with CAKE, they are set to increase their footprint in Australia. The deal involves selling, servicing, and driving the CAKE mission forward within Australia.
"We are thrilled that our distribution model is expanding and that we can continue to support brands in their transition towards a zero-emission society and encourage others to start their journey," says Stefan Ytterborn, founder and CEO of CAKE. "Deus Ex Machina embodies a culture of creativity, authenticity, and enthusiasm that aligns perfectly with our ethos. It's a natural and exciting partnership."
Dare Jennings, Co-founder of Deus Ex Machina, commented on the partnership: "With CAKE, we found a partner that shares our values and offers a unique, sustainable alternative for our passionate community of enthusiasts, We are excited about this opportunity to bring our uniquely customised motorcycles and the spirit of Deus to more riders in Australia."
CAKE is currently expanding its distribution network with premium partners in various regions, including Europe, Asia, the Middle East, Australia, South America, and Africa.
With nearly two decades of experience customising traditional motorcycles, this partnership is a significant move into the EV market for Deus.
“We’re incredibly excited by a new avenue for bike customisation and the promise of a more sustainable way to ride” Says: Jeremy Tagand, head bike builder at Deus’ Sydney workshop
About Deus Ex Machina
Deus Ex Machina, the brainchild of Mambo founder Dare Jennings and former Moon Design creative director Carby Tuckwell was established in 2006 with a focus on promoting a culture of creativity. A step bigger than a brand, Deus Ex Machina (god of the machine) has evolved into a movement, promoting a culture of creativity, inclusiveness, and enthusiasm that has resonated with people across the globe.
CAKE is a Swedish maker of premium lightweight, electric motorcycles, and mopeds, with a clear mission to inspire towards a zero-emission society, by combining excitement and responsibility. The model range currently consists of five different platforms – the off-road beast Bukk, our versatile off-roader Kalk, the modular utility bike Ösa, the urban commuter Makka, and the strong and practical e-bike Åik. Thanks to an extensive range of accessories and configurations, CAKE is addressing a wide matrix of users and applications, including commercial use for last-mile delivery and other short-haul urban transportation. Along with numerous awards and recognitions for its design and innovative approach to mobility and other societal challenges, CAKE was identified as one of the world’s most innovative companies by Fast Company in both 2020 and 2021 and received the Time Magazine 100 most important inventions award in 2021.
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Learn more about CAKE at ridecake.com