Electric Enduro Tours
CAKE partners with Olle Ohlsson and Skoj P Hoj to begin Electric Enduro Tours in Sweden
Cake the Swedish manufacturer of lightweight electric motorcycles, announced this week a partnership with Skoj P Hoj to offer electric enduro and off-road test rides and guided tours with CAKE’s Kalk& motorbikes. Until now, Olle Ohlsson, the Paris-Dakar and Enduro Race veteran and owner of Skoj P Hoj, has been running the tour activities with combustion engine motorcycles.
“Electric is the future! These bikes don’t disturb: there is nearly no noise, no pollution. And the ease of riding-with no clutching or changing gears -means that the addressable market is sky-high. It’s a whole new layer of business opportunity. We have had world-class athletes and beginners riding and with pre-set riding modes it means everyone has a blast,” remarks Olle Ohlsson, owner of Skoj P Hoj.
Skoj P Hoj, can take groups of five for half or full-day explorations, on the trails north of Stockholm. The bikes being used are all CAKE Kalk&s, street certified Enduro/Off-Road bikes.
"This is an amazing partnership. For the crowds to experience the magic of flying down a trail, in silence, is unreal. I would say that everyone who has tried is hooked. With a motorbike at 150 pounds and the ability to adjust performance in accordance with capability and experience, means that everyone can ride. The matters and absence of noise and pollution, together with the general aspects of sustainability, respect and responsibility, combined with excitement makes this a booster to grow the currently declining motorcycling space,” says CAKE founder and CEO, Stefan Ytterborn.
For additional info on CAKE and business to business enquires, please visit https://ridecake.com/en/business/
For additional info on Skoj P Hoj visit the following website: https://skojphoj.se/cake-e-ride-tours/
CAKE is a Swedish company with a clear mission to contribute to speeding up the transition towards a zero-emission society, by combining excitement and responsibility in its development of light, quiet, and clean high performance electric off-road motorcycles. Its first model, the Kalk, debuted at Denver’s OR and Munich’s ISPO shows in January 2018, and has received numerous accolades, including the 2019 and 2020 Red Dot Design Award and “Best in Show” designation by several outdoor industry publications. In 2019, CAKE launched the Kalk&, a street-legal motorcycle as well as Ösa+ and Ösa Lite, a utility platform with an integrated power station and off-road capabilities. Kalk INK debuted in March 2020 with the street-legal Kalk INK SL entering the line in April 2020.
It’s all about the outdoors. Explore with respect.