CAKE on the global goals

CAKE’s mission is to inspire towards a zero emission future, by combining excitement and responsibility. To us, sustainability isn’t the icing on the cake, it’s deeply ingrained in everything we do.

Not only do our bikes propel riders using the finest electric motors available, we also consciously use a modular design philosophy where all our bikes can easily be upgraded to meet future tech improvements or simply cater to easy servicing. Moreover, everything from materials used to post life aspects have been carefully considered.

With the above in mind, we have dedicated ourselves to follow five of the seventeen Sustainable Development Goals identified by the United Nations. These have been chosen by us as we believe these to have the best possible impact.

From these 17 goals, we have picked 5 that we believe best mirrors areas where we are likely to have the best imaginable impact. We are humble towards the fact that everything is not going to happen at once and that we need to plan our actions in stages with perseverance, to create true change and improvements.

All CAKE initiatives are divided into short, mid and long term targets.

Our initiatives

3 good health & well-being

Long term:

Establishing a fully motorized activity for the people, promoting fun and action, training and racing, sustainability without disturbing or polluting.

Mid term:

Setting up tracks and trail riding for training at various places in numerous countries.

Short term:

Opening the first public CAKE track and enduro facility.

5 gender equality

Long term:

Gender and holistic equality, by developing light, silent and easy to ride vehicles, we aim to remove the barriers of gender and age.

Mid term:

Launching a gender and age independent global racing series.

Short term:

Initiating a global women's racing program.

7 clean energy

Long term:

Leading the way towards a broader movement of off-grid solutions based on renewable energy and fully electric vehicles and tools.

Mid term:

Globally offering a solar panel/power station, for clean and independent off- the-grid charging.

Short term:

All electric motorbikes serve as a power bank on wheels, offering electricity for tools used for example by craftsmen or emergency/rescue personnel.

12 responsible consumption

Long term:

Offering an assortment of rental packages to maximize usage efficiency during the product life cycle.

Mid term:

Brand all different alloy parts, for more efficient recycling without a monetary, efficiency or environmental loss with the aim of all vehicles being 100% recyclable.

Short term:

Offer top class service and repair in order to lengthen the product life cycle and continuously improve the quality of the bikes, for example by changing to hydro powered battery cells when the technology is available and ready.

13 climate action

Long term:

Clean energy, all the way. To sincerely have contributed to a faster transition away from combustion engine vehicles in the consumer market.

Mid term:

Education, to actively spread information in regards to power, power sources, transportation, technology and its pros and cons for objective action.

Short:

Offer consumers looking to invest in new transportation tools, a significantly greener option in the shape of the CAKE range of long-lasting, electric motorcycles and mopeds.