CAKE Boosts Its Executive Management Team

Accelerating toward 2021 and beyond, CAKE strengthens its operational, marketing, and financial management capabilities.

CAKE, the Swedish manufacturer of lightweight electric performance motorcycles, today announced the addition of three new executive managers at its headquarters in Stockholm, Sweden. Joining the team is Per Werin, COO; Pontus Winberg, CMO; and John Aspemar, CFO.

“We now have a broad, competent, and very experienced team in place at the highest levels of management that will help CAKE to realize many of the ambitions we have in our operations, marketing, sales, and financial divisions. It’s the result of a long and thorough vetting process and we couldn’t be happier with the level of expertise these individuals bring to the business,” says CAKE founder and CEO, Stefan Ytterborn. “And, with the empowerment of these super leaders, it gives us the ability to take the next big leap towards global leadership and 200K+ units sold annually in the premium segment of electric motorcycles. This is the next gear I´ve been waiting to shift into!”

Per Werin joins CAKE as Chief Operating Officer. Previous to this role, Per served as CMO and Managing Director at NorthStar, a global leader in reliable and sustainable power solutions. “CAKE offers the unbeatable combination of exciting and fun products, a clear and responsible agenda, and a massive growth potential,” remarks Per. “As COO I'll be heading our efforts in structuring and scaling CAKE operations to ensure we continue to develop and supply products that consistently deliver the best performance and quality on the market. I'm thrilled to be part of the CAKE family and to be working with Stefan and the new management team on this exciting journey!”

Pontus Winberg joins CAKE as Chief Marketing Officer. Prior to joining CAKE, Pontus held the position of CEO at GodEl, Sweden’s most sustainable grid power supplier. Commenting on his transition to the CAKE team, Pontus says, “I’m thrilled to start my journey at Cake! The products have a ‘must-have’ attraction and the combination of excitement and sustainability has never been clearer. As CMO, I will continue to develop our markets regarding both sales, service, and brand. We see a strong increase in demand, both in the consumer and business segment and we are building the team to grow the business in line with this incredible potential.”

John Aspemar joins CAKE as Chief Financial Officer. Previous to CAKE, John was a Director at Klarna, an online financial services company based in Stockholm. “I am incredibly excited to be on board with a great and hungry team and with a company that offers such superb products. CAKE has an immense opportunity to be the catalyst for change in personal (non-car) transportation, providing people with the possibility of opening doors for people to explore their surroundings respectfully,” remarked John. “As CFO I look forward to supporting this growth journey with metrics and data to enable fast and fact-based decision making.”

In the coming months, CAKE will continue to grow its team. All open positions can be found online at https://ridecake.com/en/career-opportunities/

About CAKE

CAKE is a Swedish company with a clear mission to contribute to speeding up the transition towards a zero-emission society, by combining excitement and responsibility in its development of light, quiet, and clean high performance electric off-road motorcycles. Its first model, the Kalk, debuted at Denver’s OR and Munich’s ISPO shows in January 2018, and has received numerous accolades, including the 2019 and 2020 Red Dot Design Award, IF Design Award, Automotive Brand Contest Award, and “Best in Show” designation by several outdoor industry publications. In 2019, CAKE launched the Kalk&, a street-legal motorcycle as well as Ösa+ and Ösa Lite, a utility platform with an integrated power station and off-road capabilities. Kalk INK debuted in March 2020 with the street-legal Kalk INK SL entering the line in April 2020.

It’s all about the outdoors. Explore with respect.

Learn more about CAKE at www.ridecake.com

CAKE’s motorcycles are built with a purpose to inspire people to contribute to speeding up the journey towards a zero-emission society by combining excitement and responsibility. Apart from being a light, clean, and quiet electric motorcycle, the Ösa is derived from the diversity of work and differentiated needs of the customer. What to bring and what to carry varies greatly between the office worker and the craftsman, and the roads toward the destination include highways and trails and everything in between. As a result, CAKE’s solution was to build an electric and modular utility commuter vehicle that serves a wider range of riders with off-road capabilities.

Per Werin - John Aspemar - Stefan Ytterborn - Pontus Winberg

Left: Stefan Ytterborn CEO

Right: Per Werin COO

Left: Pontus Winberg CMO

Right: John Aspemar CFO