Founder & CEO
Having worked with product development and communications his entire career, including founding and managing POC, Stefan is widely known as an influential force and entrepreneur.
Experienced CEO with several successful change projects in public- and private equity funded Enterprises. Track record from operational implementation of R&D, services, sales and marketing functions.
Background in marketing, sales and business development, working in a broad range of industries including automotive, FMCG, consulting services, and destinations.
Sotto Group Lead Engineer
Senior engineer, designer and inventor, with a long background from some of the most prestigious makers of bikes and components. David is based in Taiwan and San Francisco.
Co-founder and creative marketing
Karl has a long background in alpine ski racing. Previous headed a sales team within financial services.
Karl works with on- and offline marketing, events, collaborations and logistics.
Co-founder and product developer
Nils has an extensive background in exploring extreme sports. He works with product development, industry research, supply chain and certifications. Everything reflecting his understanding and experience in outdoor sports.
Mats is an expert in corporate finance with international experience from board & C-level assignments in private & listed companies.
David has a long experience from design projects with brands like Blue, Etto, Husqvarna, LG, Scania and Tobii.
Previously worked with product development at Sony Ericsson and Ericsson, being Concept Creator and managing mechanics team.
Background in mechanical engineering and dedicated to building his own concept motorcycles.
Senior Engineer & Supply Chain Manager in Asia
Leo has a long experience in the bike industry. 10 years background in engineering, CAD, project management, vendor management and communication on bicycle components. Leo lives and works in Taiwan.
prof. dr. Uwe Hager
Bold background in electrical engineering, automotive and the aerospace industry. Uwe has developed e-drivetrains, batteries, wind/ solar energy and electric storage solutions, for the past 20 years. He is also a skillful and active enduro driver.
Head of CAKEworks
Niclas is recognized as one of the most influential thought-leaders on sustainability in business in the Nordics. Currently the CEO of strategy consultant Matters Group with a vast experience from; Tällberg Foundation, Global Utmaning/Global Challenge, World Climate Solutions, World Ecological Forum to mention a few.
Member of CAKEworks
Eva is the CEO of Houdini Sportswear: An outdoor apparel innovator committed to change, product excellence and sustainability.
Member of CAKEworks
Mia is a senior design strategist and researcher at KTH (Royal Institute of Technology) focusing on sustainable transitions including transportation.