Cake sets the new standard for sustainable and quality meal deliveries
Improving Last Mile Food Satisfaction
THURSDAY, FEBRUARY 17TH - STOCKHOLM, SWEDEN
CAKE, the Swedish maker of premium lightweight, electric motorbikes, has developed a concept for sustainable deliveries of prepared meals. The solution, which builds on electric scooters with powered delivery boxes that keep the food at desired temperature, includes trained waiters/waitresses riding the bikes and servicing customers at their door. The concept targets dedicated restaurants and dark kitchens that invest in their own direct delivery chain.
In recent years the demand for home delivery has exploded, not the least for prepared meals. Due to poor working conditions within gig-economy delivery platforms, one of the consequences of this boom will be new regulations – as well as customer expectations – requiring restaurants to employ their own drivers and vehicles.
“In response to the current klondike hysteria and expected regulations, Cake takes a major step in developing the principles for sustainable home delivery of food. The new model offers fossil free, silent, fast, and temperate premium deliveries – and good working conditions for the riders, doubling as sales ambassadors,” says Stefan Ytterborn, Founder and CEO of Cake.
“As a global market in rapid growth, the home delivery industry is facing several battles, ranging from emission bans in the cities to working conditions and employment terms of the drivers. Our contribution is to inspire and offer a physical platform that meets these challenges.”
The Cake meal delivery platform
As of today, a pioneering collaboration between Cake and Swedish restaurants Svenska Brasserier and Sturehofs Matmarknad sees the pilot now becoming a permanent service. The concept, developed jointly, covers employed riders, the vehicle platforms and appropriate, powered gear for keeping prepared meals at the desired temperature. Furthermore, a collaboration with sustainable outdoor fashion brand Houdini supplies the riders with functional garments.
Unique to the Cake Ösa bikes, additional electric gear such as the food box is powered directly by the same battery that runs the motor, meaning no extra power supply is required.
The global boom of food delivery
Having tripled in size since 2017, and attracting major capital investments, the global market for food delivery is now worth more than USD 150 billion. Covid-19 lockdowns, distant working, and an increased preference for prepared meals have further speeded up demand. Increased food deliveries means increased emissions from an industry already facing new restrictions and bans relating to internal combustion engines as well as certain types of delivery vehicles. Thirdly, conditions and employment for the staff within the delivery platforms, which often relies on the gig economy, is subject to heavy debates and regulations in several markets.
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Cake is a Swedish company with a clear mission to inspire towards a zero-emission society, by combining excitement and responsibility in its development of light, quiet, and clean high-performance electric motorcycles and mopeds. Its first model, the Kalk, debuted in January 2018 and received numerous accolades, including the 2019 and 2020 Red Dot Design Award, IF Design Award, Automotive Brand Contest Award, and “Best in Show” designation by several outdoor industry publications. In 2019, Cake launched the Ösa, a utility platform with an integrated power station and off-road capabilities, which extended their award-winning streak. Cake expanded into the race scene in November 2020, launching the Kalk OR Race and Kalk INK Race. In September 2021, Cake released a convenient and light city moped, the Makka, expanding the user matrix further. Building on Cake’s existing platforms, the :work series of bikes optimized for professional use, including last-mile delivery and service applications, was launched in November 2021.
Learn more about Cake at: www.ridecake.com