CAKE expands operations in Germany
Local team and Berlin storefront to further propel the Swedish electric motorbike brand in the German capital.
CAKE (www.ridecake.com), the Swedish maker of premium lightweight, electric motorcycles, today announced that they are expanding their presence on the German market. A local sales team is already up and running in Berlin and a full-service CAKEsite is expected to open later this year – with a CAKE Pop-Up Store already serving local customers out of Berlin’s central Mitte district.
“Our physical presence around the world is expanding in line with our multi-city strategy, where we treat key cities as proper markets of their own. Berlin continues to be on the forefront of things to come, with the electrification of vehicle fleets being top of mind with politicians and citizens alike. Change is happening fast, with more companies and commuters realizing every day how CAKE motorbikes can make business better – or just turn commuting into something pleasant”, said Stefan Ytterborn, Founder and CEO of CAKE.
New fossil fuel vehicles banned by 2030
Like many major cities in Europe, Berlin is moving ahead quickly to combat the use of combustion engine vehicles in its city center. A petition to effectively ban cars from Berlin’s city center gathered more than 50 000 signatures earlier this year and is currently being reviewed by the state constitutional court. With more than 6 million residents calling the greater Berlin area their “Zuhause”, CAKE sees huge potential in the area. Already marketing the entire family of premium electric motorcycles and mopeds through their online store, many Berliners are already familiar with the CAKE brand. Current clients include last-mile delivery companies as well as commuters conscious of both their time and the environment.
Berliners are already demanding city streets free of polluting and noisy cars that clog up what little is left of available space. We have a compelling offering of clean, electric motorbikes that caters both to occasional riders all the way to professional power users. We are definitely looking forward to making a difference in Berlin, commented Nicole Nehrke, General Sales Manager Berlin, CAKE.
The CAKE Pop Up Store Berlin is now open and is located on Torstraße 101, 10119 Berlin.
Media inquiries. General Manager, Germany: firstname.lastname@example.org CAKE pressroom: ridecake.com/en/pressroom
CAKE is a Swedish maker of premium lightweight, electric motorcycles and mopeds, with a clear mission to inspire towards a zero-emission society, by combining excitement and responsibility.
The model range currently consists of three different platforms – the versatile offroader Kalk, the modular utility bike Ösa, and the urban commuter Makka. Thanks to an extensive range of accessories and configurations, CAKE is addressing a wide matrix of users and applications, including commercial use for last-mile delivery and other short-haul urban transportation.
Along with numerous awards and recognitions for its design and innovative approach to mobility and other societal challenges, CAKE was identified as one of the world’s most innovative companies by Fast Company in both 2020 and 2021, and received the Time Magazine 100 most important inventions award in 2021.
Learn more about CAKE at: www.ridecake.com