CAKE Joins the Motorcycle Industry Council, Strengthening Commitment to Responsible Motorcycling.
CAKE, the Swedish maker of premium lightweight electric motorcycles, today announced its new membership in the Motorcycle Industry Council and is honored to be recognized alongside a long list of motorcycle industry powerhouse brands. The new membership underscores MIC's electric commitment in the US, in both the on-road and off-road scene. The new membership demonstrates CAKE's commitment to the industry for better, safer, and more responsible motorcycling.
The MIC’s CEO Erik Pritchard had this to say about CAKE’s membership:
“The powersports industry is stronger when we stand together, and we are stronger today with CAKE 0 Emission joining the Motorcycle Industry Council. We look forward to working with CAKE and the thousands of powersports companies across the country to continue our work of preserving, protecting, and promoting motorcycling.”
CAKE is a Swedish maker of premium lightweight electric motorcycles and mopeds, with a clear mission to inspire towards a zero-emission society by combining excitement and responsibility. The model range currently consists of five different platforms – the off-road beast Bukk, our versatile off-roader Kalk, the modular utility bike Ösa, the urban commuter Makka, and the strong and practical e-bike Åik. Thanks to an extensive range of accessories and configurations, CAKE addresses a wide matrix of users and applications, including commercial use for last-mile delivery and other short-haul urban transportation. Along with numerous awards and recognitions for its design and innovative approach to mobility and other societal challenges, CAKE was identified as one of the world’s most innovative companies by Fast Company in both 2020 and 2021 and received the Time Magazine 100 most important inventions award in 2021.
About THE MOTORCYCLE INDUSTRY COUNCIL
The Motorcycle Industry Council, under its marquee market expansion brand, Ride With Us, is working to introduce everyone to the incomparable thrill of riding a motorcycle. The MIC is a not-for-profit trade association representing motorcycle manufacturers, distributors, aftermarket companies, dealers, retailers, and a variety of related organizations providing vital support to the powersports industry. The MIC advocates for fair policy and regulatory environments, works to deliver valuable data to the industry, and strives to bring the joy of riding to everyone, everywhere.
Established in 1914, the MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. Keep up with the industry association on Twitter @followMIC, online at MIC.org, and through the weekly MIC Ride Report. For more information on MIC membership, visit www.MIC.org