CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, tonight announced their win for ‘Best of Best’ at the 2018 Automotive Brand Contest. Created in conjunction with the German Design Council, the Automotive Brand Contest honors outstanding products drawing attention to the fundamental importance of brand design in the automotive industry. Winners, including CAKE, were presented with awards at tonight’s ceremony at the Paris Motor Show.
“For us at CAKE, this might be the most unexpected and prestigious surprise, so far. Winning the category ‘Best of Best’ in competition with the automotive industry at large, is beyond everything we would ever hope for. With deliveries of the CAKE Kalk Production Series starting from January 2019, the luck in timing couldn’t be better,” says Stefan Ytterborn, founder and CEO of CAKE.