CAKE Continues Asian Expansion with New :site in Bangkok, Thailand

CAKE, the Swedish electric motorcycle manufacturer, has officially launched in Thailand through its strategic official distribution partner, Stallions Motor (STL Group Holdings Company Limited), leveraging a vast network of manufacturing and distribution expertise within Thailand.

This significant expansion aligns with CAKE's mission to inspire and accelerate the transition to a zero-emission society, combining excitement with responsibility. Marking this milestone, CAKE Thailand has inaugurated its first-ever CAKE :site in Thailand, joining the rapid expansion in Asia with storefronts in Seoul, South Korea, and Tokyo, Japan.

The first Thailand CAKE :site, located in the Bang Rak district at the heart of the city's Creative District, is situated in a hundred-year-old building. This area is recognized by both international and local arts designers and events such as Bangkok Design Week, offering an immersive experience for electric motorcycle enthusiasts. Visitors and Customers can visit in-person for test rides, experiencing firsthand the innovative blend of sustainability and performance that CAKE motorcycles offer.

Stefan Ytterborn, Founder and CEO of CAKE, expressed his enthusiasm about the launch: "I am currently visiting the new CAKE :site Bangkok and I am very impressed by the work and preparations here. Our entry into Thailand with Stallions is a landmark for our continued expansion in Asia. Stallions is an amazing partner to represent the CAKE brand, fully aligned with our mission. Can’t wait to see the progress here.”

CAKE's range of electric motorcycles is designed to be lightweight, quiet, and clean, making them ideal for the urban landscape of Bangkok. The collaboration with STL Group Holdings, a leader in Thailand's motorcycle industry, ensures that CAKE's innovative products are backed by local expertise and support.

“The reason that CAKE Thailand's launch in Bang Rak, Bangkok is more than just the introduction of new products; it's about embracing and contributing to the area's cultural and creative renaissance. It's a venture that promises to electrify the streets of Bangkok with sustainable, cutting-edge technology, and a commitment to an eco-friendlier future,” said Thirachet Lapjaturapit, CEO of STL Group.

The CAKE Bangkok Pop Up is located at 1119 Charoen Krung Road, Si Phraya, Bang Rak, Bangkok 10500, Thailand.

For more information on CAKE Thailand, its products, and its :sites, please visit ridecakethailand.com.

About Stallions

Established in 2009 in Bangkok, Stallions Motor has upheld its commitment to delivering quality motorcycles and mopeds to the Thai market. Its substantial 22,400 square meter facility, formerly owned by Kawasaki, is testament to Stallions Motor's capabilities in assembling, distributing, and selling top-tier motorcycle brands such as Honda and Yamaha. Today, Stallions Motor continues to strive for excellence and innovation in the motor industry while championing customer satisfaction. stallionsmotor.com

About CAKE

CAKE is a Swedish maker of premium lightweight, electric motorcycles, and mopeds, with a clear mission to inspire towards a zero-emission society, by combining excitement and responsibility. The model range currently consists of five different platforms –  the off-road beast Bukk, our versatile off-roader Kalk, the modular utility bike Ösa, the urban commuter Makka, and the strong and practical e-bike Åik. Thanks to an extensive range of accessories and configurations, CAKE is addressing a wide matrix of users and applications, including commercial use for last-mile delivery and other short-haul urban transportation. Along with numerous awards and recognitions for its design and innovative approach to mobility and other societal challenges, CAKE was identified as one of the world’s most innovative companies by Fast Company in both 2020 and 2021 and received the Time Magazine 100 most important inventions award in 2021.Learn more about CAKE at ridecake.com@ridecake