CAKE appoints Nina Holtenius as CHRO

CAKE, the Swedish maker of premium lightweight, electric motorcycles, today announced the appointment of Nina Holtenius as Chief Human Resources Officer. Nina joins the CAKE management team from investment firm EQT and will lead the HR department as CAKE accelerates its expansion globally and evolves from a start up to a scale-up.

Building a global company at scale has always been the ambition for CAKE. Therefore I’m delighted to bring on a new key member of the management team who will develop our HR strategy and take our efforts and operations to a new level globally,” says Stefan Ytterborn, founder and CEO at CAKE.

Nina Holtenius, joins from seven years at one of the world's largest private equity firms EQT, where she was HR Director and developed several global programs for employee satisfaction and engagement and saw a company growth from approximately 250 to 1400 employees.

Purpose and a strong mission attracted me to CAKE. The company has now grown into a scale-up with a compelling road ahead, challenging both our leaders and employees globally and on all levels. I’m joining CAKE because we have a clear promise to our investors, and I am looking forward to doing my part for us to get there,” says Nina Holtenius, joining CHRO at CAKE.

During her time with EQT, Nina developed and executed the talent agenda for EQT’s central functions and worked with several of the company’s investment teams. In addition, she co-designed EQT’s global modern employer strategy and companywide mental health for performance initiative. Previous to EQT, Nina spent nearly 5 years in different HR roles within Telenor and started her career in HR within the real estate investment business.

Today October 3rd, Nina Holtenius formally joins CAKE in their headquarters in Stockholm, Sweden.

About CAKE

CAKE is a Swedish maker of premium lightweight, electric motorcycles and mopeds, with a clear mission to inspire towards a zero-emission society, by combining excitement and responsibility. The model range currently consists of three different platforms – the versatile offroader Kalk, the modular utility bike Ösa, and the urban commuter Makka. Thanks to an extensive range of accessories and configurations, CAKE is addressing a wide matrix of users and applications, including commercial use for last-mile delivery and other short-haul urban transportation. Along with numerous awards and recognitions for its design and innovative approach to mobility and other societal challenges, CAKE was identified as one of the world’s most innovative companies by Fast Company in both 2020 and 2021, and received the Time Magazine 100 most important inventions award in 2021.