Cake appoints Peter Bardenfleth-Hansen to the board of directors
Multi-skilled EV strategist and growth specialist, ex Tesla, Volta Trucks, joins Swedish maker of premium electric motorcycles
CAKE the Swedish maker of premium lightweight, electric motorcycles, today announced the appointment of Peter Bardenfleth-Hansen to its board of directors. Peter, who recently became CEO of the Norwegian maker of charging stations Zaptec, brings many years of experience from the electrification of transportation, and its greater ecosystem. Among his previous major assignments, Peter led the expansion of Tesla across Europe, Middle East and Japan, reporting directly to Elon Musk, for ten years.
“I am pleased to attract one of the most passionate and skilled forces in electrification, in combination with an impressive track record of business growth. We’re all looking forward to leveraging Peter’s perspective on the road ahead for Cake,” says Stefan Ytterborn, founder and CEO, Cake.
Peter is board member and advisor in several companies within e-mobility, including Viggo Ridehailing, Evyon, Monta and Alpha Motors, and was recently on the board of the Swedish electric truck startup Volta Trucks.
“The current realization of necessary and long anticipated transformation in society, and not the least within the transportation industry, makes the EV industry more exciting than ever. Cake, a company that was founded with sustainable development as a core value, is right in the center of this transformation,” says Peter Bardenfleth-Hansen, joining member of the Cake board of directors.
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Cake is a Swedish maker of premium lightweight, electric motorcycles and mopeds, with a clear mission to inspire towards a zero-emission society, by combining excitement and responsibility.
The model range currently consists of three different platforms – the versatile offroader Kalk, the modular utility bike Ösa, and the urban commuter Makka. Thanks to an extensive range of accessories and configurations, Cake is addressing a wide matrix of users and applications, including commercial use for last-mile delivery and other short-haul urban transportation.
Along with numerous awards and recognitions for its design and innovative approach to mobility and other societal challenges, Cake was identified as one of the world’s most innovative companies by Fast Company in both 2020 and 2021, and received the Time Magazine 100 most important inventions award in 2021.
Learn more about Cake at: www.ridecake.com