CAKE and Italika enter partnership on 50,000 units in sales for Mexico, and associated manufacturing and assembly for North America
CAKE, the Swedish manufacturer of premium lightweight electric motorcycles, has announced a significant partnership with Italika and Citio for electric two-wheel transition and acceleration in Mexico.
Mexican mobility leader Italika, owning the majority of the domestic motorcycle market, has partnered with CAKE electric motorcycles to become their official distributor in Mexico. This collaboration aims to take the lead in promoting fossil-free-driven vehicles in the country, with CAKE as their main offering. The intention is that Italika will manufacture and sell CAKE products in Mexico in the coming years, solidifying their commitment and progress towards clean transportation.
Aside from the substantial sales and distribution deal of 50,000 units, the intention is to include Italika’s and Citio’s manufacturing and assembly capacity, serving the complete North American demand.
"Italika and Citio having built and grown the Mexico motorcycle market towards 1 million units annually in 20 years is simply magic. Their level of efficiency and quality in production is stunning and that together with a society developing at speed, makes this one of the most vivid initiatives for CAKE so far," says Stefan Ytterborn, Founder and CEO of CAKE.
"What CAKE has accomplished in terms of product design is simply groundbreaking, we are eager to jump onboard and add value through our vast motorcycle assembly experience. This is an important step in the right direction, providing our customers with the most efficient mobility solutions,” says Alberto Tanus Schwarz, CEO of Italika.
“Democratizing a high-quality electric mobility solution has always been priority #1, this partnership embodies everything we aim to offer through our products and services, innovation, sustainability and efficiency. CAKE’s genius product design supported with our business model will only translate in added value for many customers in Mexico and The United States,” says Servando Canales, Founder and CEO of Citio.
As the partnership is commencing with immediate effect, products will be shipped and CAKE marketing and product representatives will establish an office at the Italika headquarters in Mexico City.
CAKE is currently expanding its distribution network with premium partners in several regions, including Europe, Asia, the Middle East, Australia, South America, and Africa. With a handful of distributors now announced, additional distribution updates will be released throughout the year, spreading the CAKE brand and products worldwide and most importantly replacing ICE vehicles with electric on the streets.
Traveling around the city on an affordable motorcycle, without stopping to recharge for hours and being friendly to the environment are the objectives that inspired the creation of Citio, a Mexican company, offering the first battery swapping network in the country, delivering to its customers the true benefits of electric mobility. Citio seeks to facilitate your way of transportation and improve your lifestyle by getting rid of the cost of fuel, the hours stuck in traffic/charging and at the same time help reduce pollution rates. At Citio we work to give you efficient, accessible and sustainable mobility. Our goal is that nothing stops you on your way.
Italika is a Mexican motorcycle brand founded in 2004 that is dedicated to assembling and commercializing motorcycles in Mexico and LATAM. The wide catalog of products including utility motorcycles, scooters, sport, dual purpose, cross over, adventure and most important to this partnership, electric, represent the commitment the company has for fulfilling its client’s needs. With over 6 million bikes sold, 3,500 points of sale and over 1,000 service centers, Italika is a key player in the mobility industry. Over the years Italika has proven that a good mobility solution paired with an excellent after sales service can boost a family’s average income in a significant way. The mission at Italika is to provide mobility solutions that transform the life of those who use them.
CAKE is a Swedish maker of premium lightweight, electric motorcycles, and mopeds, with a clear mission to inspire towards a zero-emission society, by combining excitement and responsibility. The model range currently consists of four different platforms – our versatile off-roader Kalk, the modular utility bike Ösa, the urban commuter Makka, and the strong and practical e-bike Åik. Thanks to an extensive range of accessories and configurations, CAKE is addressing a wide matrix of users and applications, including commercial use for last-mile delivery and other short-haul urban transportation. Along with numerous awards and recognitions for its design and innovative approach to mobility and other societal challenges, CAKE was identified as one of the world’s most innovative companies by Fast Company in both 2020 and 2021 and received the Time Magazine 100 most important inventions award in 2021.
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Learn more about CAKE at ridecake.com.